I have been noticing on many of the different how to make chocolate websites that a lot of people are planning to start bean to bar chocolate companies. That is fine except most of them have never made a batch of chocolate in their lives. My expectation with the wave of inexperienced makers is that the market will be flooded with some really awful chocolate. The reputation of what is considered artisinal chocolate makers is going to be tarnished. The way I see it with so many people that have no idea what they are doing calling themselves artisinal makers it's going to hurt the reputation of even the well established makers when it comes to public opinion. Something like "I've tried artisinal chocolate and it was awful, I'll stick with the 'cheap' stuff." I've read a review recently of exactly this (wish I had bookmarked the page), it was something like "If this is high quality chocolate, I'll keep buying Hershey's." I think this will effect everyone, from well established to the new guys who have put the time and experience into it.
Now, so no one feels I am misleading anyone, I've kicked around the idea of starting a business that would include bean to bar chocolate, because I love doing it, and I would not sell anything until I feel it is the best it can be. Oddly enough it all started with a chocolate covered croissant from the Netherlands, it's funny how things work.