I purchased it and it's OK. The sample biz plan is good if you haven't ever seen something like that. The information on profit margins is a good start, too. It does lack a bit of depth but is a good starting point.
This is my first post here. My only recommendation to people is that all the information in this could most likely be easily and freely attained from SCORE.
I would also steer clear of this because I do not see any mention of an Online Store. No matter how successful you are in retail or with a physical location you need to nail ecommerce correctly or you are missing out on HUGE profits.