Is Chocovic really going out of production?

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Permalink Reply by Clay Gordon on February 23, 2011 at 3:39pm

The previous owners of Chocovic (Nederland Group) sold Chocovic to Barry Callebaut in 2009.

BC bought the company (the deal closed December 2009) because they needed the production capacity - and it was (I heard) cheaper to buy the company than to build a new factory from scratch.

Last I checked, Chocovic's recipes were still being produced and sold under the Chocovic brand.

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Permalink Reply by Gap on February 23, 2011 at 4:12pm

I have seen recent advertising from Callebaut still keeping the distinct Chocovic brand which would support what Clay is saying

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Permalink Reply by Masur on February 25, 2011 at 7:30am

Chocovic still has an independent distributor in Sweden (sama as before BC bought the company).

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Permalink Reply by Sandra Andrews-Strasko on March 3, 2011 at 5:11am

ok so Chocovic is like Scharffen Berger, bought by a big one but still sold under the same label with the same manufacturing process.  Does that usually work?

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Permalink Reply by Clay Gordon on March 3, 2011 at 10:31am

Callebaut has a lot of experience making these kinds of acquisitions work, and they have a lot more experience in the market segment than Hershey did (and still does not have). So - Callebaut are far more likely to be able to make it work, given the will to do so.

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