Is Xocai everything it's made out to be?

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Permalink Reply by John on November 16, 2008 at 11:47am

Hi Marie,

I read your other Xocai-related post and it seems we share a similar experience, except you arrived at your conclusion much more quickly! I agree with your comment that "I do not believe that this company will survive because the consumer has to perceive that they are getting a fair price for the commodity they're consuming. This is Business and Economics 101! No amount of any kind of "chocolate" is worth what I paid. Let's face it, Xocai is selling chocolate - nothing more!"

Regarding Network Marketing, hard to argue with what you said. I've done a lot of investigation and soul searching. If you are interested in trading stories email me at jszydlo1@tampabay.rr.com

-John

Permalink Reply by Starr Metro on April 7, 2009 at 4:29pm

This is totally FALSE.
Xocai nuggets are several times the size of hershy kisses AND are much more dense - to to mention healthy! Power packed with antixoidants. If you'd rather eat a bushel of spinach - or other roughage - to get the same amount of antioxidants, because that's what you'd have to do, go to it, but don't knock the chocolate way of getting the same benefits.

Permalink Reply by Dove Chocolatier on November 26, 2008 at 9:26am

I two have been hounded by those from xocai, they have evan added Dove tags,etc to secretly send people to there web sites . I feel that it is not a Company I would want to be associated with, As far as Dark Chocolate having mystical properties,I did run across an science article that all dark chocolate has the antioxidants as long as ate in moderation, so their claims to them only having a healing chocolate to me is false.

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Permalink Reply by Sydney on September 1, 2008 at 3:26pm

Hi, Samantha. The term "cold processed" is not actually mine; it is the claim on Xocai's literature that my friend in Vermont gave me. I took the words from one of their brochures that says first "Xocai products are produced with unprocessed, non-alkanized, non-lecithinized cacao powder," and later in the brochure under the ingredients for Xocai: The Healthy Chocolate, it says "Cold-processed Belgian cocoa powder."

Just wanted to clear that up because I am not, repeat not, making any claims for Xocai. I think they probably make a decent product that some people are all miffed about because of the whole pyramid scheme type business and because of the price. But it has nothing to do with me.

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Permalink Reply by Samantha Madell on September 1, 2008 at 6:21pm

Hi Sydney - point noted :-)

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Permalink Reply by John on September 1, 2008 at 9:54pm

Samantha, thank you for the detailed reply. It really is very helpful. I wonder whether the average Xocai distributor understands cold-pressed, cold-processed, non-lecithinized, non-alkanized, blanched, unfermented, sun-dried, non-roasted, etc... I know that it left me bewildered. I don't think it is necessary to understand these matters in great detail in order to sell Xocai (some would argue it is a hindrance) but I needed to understand it in order to make a decision on whether to build a business.

Sydney, $98 a box for the nuggets is definitely discounted. Maybe the person she buys from gets the nuggets in bulk. Still, even at $98 it is an expensive addition to my diet and/or supplement regiment. Like you, I can not get past the notion of asking others to spend this amount of money. I tried unsuccessfully to get data on the percentage of chocolate going to consumers versus distributors. I suspect the percentage of true consumer is much smaller then the percentage of distributors, but that is just my opinion.

-John

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Permalink Reply by Teresa Cordero Cordell on September 5, 2008 at 3:21pm

That certainly is disappointing.. I've been curious about the Xocai for a time now and am glad I looked no further. Chocolate has enough "health" benefits on its own without it being exploited in this way.

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Permalink Reply by Marie on November 15, 2008 at 2:02pm

I bought the Xocai chocolate about a month ago. I liked the chocolate. I thought all the chocolates that they let me sample were wonderful, and yes, I signed up for two boxes. This was a 60 day supply, it cost $289.00, AND you have to sign up for their auto ship program as well (which means you agree to buy one case a month and they will use your credit card to bill you). THIS WAS THE LEAST EXPENSIVE OPTION they offered. I liked the product, but the only reason I agreed to it, was because my friends invited me to their home for the Xocai presentation and I didn't want to leave with out spending something.
I do not believe that this company will survive because the consumer has to perceive that they are getting a fair price for the commodity they're consuming. This is Business and Economics 101! No amount of any kind of "chocolate" is worth what I paid. Let's face it, Xocai is selling chocolate - nothing more!
Through out my life I've seen people get wrapped up into different network marketing companies. These companies depend on people being entrenched to their marketing techniques to a religious extreme. They paint a picture in the minds of the people that support them of how much money they can make. They go to meetings which have been described to me as "soul moving". These people must buy into the company with faith that they will impacted greatly, not only in their everyday life, but their pocketbook too. This is the basis of any network marketing system. Xocai is no different. They have a product that is grossly over-priced, but if the "distributor" (your neighbor or friend who most likely just signed up a month ago...) can make you believe that you too can make a huge monthly income at this, of course you're going to love the chocolate! If you really believed that this product could pay your bills and make you healthy - then who wouldn't go for it - Right? 50% of a network marketing system, such as Xocai, has to sell the "you too can make a fortune at this" as well as "their product has amazing benefits", or they wouldn't be able to stay in business.
I Have a BS in Business from Portland State University. Joining a Network Marketing system would NOT be the way I would choose to make a living. I am a sales representative for my company, and would never ever want my target market to be selling products to my family and friends. Xocai's gross profit margin must be incredibly large! I would not be surprised if the chocolate that they sold to me for $289.00 cost them less than $20.00 to make AND ship. It all comes down to basic business strategies, I firmly believe that ripping off the consumer will soon result in negative profits! If I had purchased this product at 1/3 of the cost... I wouldn't have been so steamed to have written all this. I know a "good deal" from a "bad deal" and spending almost three hundred dollars on 3 lbs of chocolate is INSANE. For the record, I have canceled my auto-ship and will never buy Xocai again at the cost they are currently selling it.

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Permalink Reply by Chocolate Heaven on November 20, 2008 at 11:38am

I agree with a point made earlier - If this chocolate is so good, why are they not retailing it in the shops?
I have bought some products before from MLM companies, and some of them are ok - but grossly overpriced for what they are.

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Permalink Reply by Bruce Toy (Coppeneur) on November 21, 2008 at 12:18am

Xocai is made with sub-standard cocoa beans not unlike "Fair Trade" chocolate. Two effective methods to market awful beans.

Within the past four years, the shares of three 'small' chocolate companies were bought out by "Big Chocolate". The quality of the bars (and price) was inevitably reduced. They are now sold through mulit-national drug and health food stores. The inferior chocolate of the Mulit-Nationals seems less dreadful.

Haagen Das and Ben and Jerry's made "Big Ice Cream" look bad which meant the Mulit-Nationals had to take them out. The quality of these premium brands was inevitable reduced and now the sub-standard quality of "Big Ice Ceam" is less obvious.

Power, greed, deception, control

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Permalink Reply by Dove Chocolatier on January 15, 2009 at 9:50am

OXACI, I don't know how many e-mails I get aday from those Brain Washed people on how there Chocolate is going to heal me of ever ailment,Now to me that is misleading,I got one on Face book from a lady that said her Aunt Was healed from being a diabetic and lost 100 lbs from eating OXACI. Its like they target other Direct sales people to promote there products to. Now they are linking a HTML page to Dove Chocolate Discoveries and you think you are clicking on Dove and Its OXACI. This is Crazy.

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Permalink Reply by Tom on October 2, 2009 at 5:52pm

I found this interesting article:

http://www.businessopportunitywatch.com/BOW%20Review%20of%20XOCAI%2...

If the link doesn't work the article is titled 'Review of XOCAI MXI Corp Healthy Chocolate
Extract from Business Opportunity Watch Rating Reviews
July 2008 Issue 17'

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