I was reading about ammonium phosphatide and its application in chocolate making as a substitute to lecithin. Through my research so far, i found out that cadbury is using the product, i ordered a sample to test anyway. This is good news for those with soy allergies.
Has anyone used this new emulsifier? (new to me at least)
:-) It seems like it's a competition between us two, judging from your words. Can't add anything more, we have different views. Anyway, 38.000 customers in three years probably are enough to buy you a fancy sport car, and if you are happy with that it's ok.
I still don't like the idea of using soy lecithin (or any other fat other than cocoa butter) in the chocolate, nothing wrong with this, I hope. Also, I would never use Lindt to compare the quality of a good chocolate... :-)
I must agree with you, I don't like Lecithin for a number of reasons.
I suspect its most commonly used by big chocolate to enable mass production machinery to be used with cheapened indredients.
wooha! things are heatin up here, chocolate is melting :)
Marco I agree with not using any other fat but cocoa butter, however I don't see anything wrong with the use of soy Lecithin. At the end of the day, it's your baby, you decide what baby wears. Alot of chocolatiers use much worse ingredients than all of us and still there product is classified under "chocolate". And if this chocolate did not have a market it sure would not exist. I mean I can't see myself listening to justin beiber, yet beiber has thousands of fans. I can't compare beiber's music to daft punk either coz the genre is completely different. Just like music, you have the mainstream and the indie chocolate. Anyway you both make valid points (besides the muscle flexing) and that's the beauty behind the variety in chocolate abd its ingredients.
Haha! Well said Omar.
I apologize if those reading this think I was being competitive. The reason I provided stats is because it's easy to hide behind anonymity and "talk the talk" on the Internet having not actually accomplished anything. At least Marco admitted that he doesn't actually "make" his chocolate. Thank you for your honesty Marco.
I too agree with not using any other fat than Cocoa Butter (well, except for the milk fat present in powdered milk for milk chocolate). I also agree with using an ingredient like lecithin if it's necessary.
As I've repeated, I believe that business is about making profit. If it isn't, then I challenge whomever questions this philosophy to stop being a hypocrite and stop charging money for their wares. Unless of course I'm missing something, and everyone out there in chocolate land is independently wealthy.
Cheers Omar. Thanks for the tip on Amonium Phosphatide.