I think he means his first Valentine's Day in the chocolate biz and how to handle the busy-ness.
I think if you plan well and work really hard then you can just let it go after that. If you run out, you run out and most people get that if they are coming to a little artisan shop, especially in your first season. The people that don't understand might be "happier elsewhere" and you might be happier without them, too!
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Hey Andre! This is my second Valentine's Day. Last year I learned that it is very much a last minute Holiday for us. Most everyone came the week of Valentine's Day. We also learned to have things like baskets or sampler boxes of truffles made up because a lot of the shoppers wanted very easy gifts. They liked coming in and picking up the big pretty baskets or boxes instead of choosing truffles to have us box for them. Then there are the little packaged chocolates for those customers who want just a little something to give friends. We sold a lot of those too! I like what Sarah said...if you run out you run out. Be ready to start cranking out Easter Bunnies like crazy! ~Wendy