This guy is a bit of a crack-up http://www.youtube.com/user/gradualreport in his latest adventure he tours the chocolate factory on Phillip Island, VIC (www.phillipislandchocolatefactory.com.au). Nut-jobs aside the actual tour seems to be quite educational and well put together - something you don't see too often regarding chocolate in Australia. So it is a bit surprising that they use 'Belgian Coverture' to make everything.
Enjoy the vid!
To me, a chocolate factory is a place where the chocolate is actually produced from the cocoa beans. Is in the conchage and with the selection of the best beans for the blend that the skills of the chocolatier are enhanced.
There is very few added value in just melting belgian couverture, IMHO.