Thanks for your advice on SEO. I'm in the process of setting up an online store for our company. We also plan to sell to retail customers but want to push our online sales as much as possible.
What percentage of revenue of total revenue can one expect from online customers? I'm just trying to get a sense of what's realistic especially as we start up.
Any advice would be greatly appreciated!
The percentage of revenue you can expect is entirely dependent on how aggressively you market and promote it. If you don't market and promote (or do so poorly) then you won't get much in the way of sales.
There is no "expect" here.
It's also interesting to keep in mind that when you are in the on-line sales business you are really in the shipping business, too. So, you also need to think about the infrastructure requirements and costs of shipping. One of the reasons I stopped selling chocolate off of chocophile.com is that I didn't like being in the shipping business and what it meant on all levels.
wow great link...very helpful.