What is it you really want to do for people? What is the product? What is the thing that you are really trying to do here? If it is really a self-serving thing, you are just trying to make money, you won't really be able to answer those questions. If you shrug your shoulders and say, "I don't care, chocolate is hot right now, and look at what XXXX did! I want to make money like they did, too!".…
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