Share 'Setting up Shop Online: The Good the Bad and the Ugly'

I am starting this thread because I am working on an article about setting up shop online and I want to get some input from people who sell online and what has - has not - worked for them. I also hope that this discussion will benefit Startup Central members looking to go online who have not yet. One thing I learned when I started to sell online was that all of a sudden I was getting into a new…