Share 'Is there such a thing as a "true chocolatier"?'

There is a new chocolate shop in Buffalo that advertises that they are the only "true chocolatier" in town. A few blocks away, there is a fabulous chocolatier (I would consider him a master chocolatier) who has been in business for over 20 years. This bothers me. Is there any such thing as a "true chocolatier"?