Share 'Icelandic chocolate, it's not organic -- just green?'

What does anyone know about this Icelandic chocolate, Nói Síríus? I've been seeing this on my local co-op shelves, and heard there is also something over at Whole Foods. Well I haven't tried it, I somehow got the impression that it isn't on these shelves because it's one of the best chocolates in the world either, not that the co-op carries any of those anyway, they are all about the certificates…