Share 'White Chocolate- is it really chocolate?'

I took Casey's suggestion from her Chocolate Note blog (http://chocolatenote.blogspot.com/2007/11/el-rey-icoa-white-chocolate.html) and I'm currently tasting El Rey's Icoa White Chocolate, but I'm not really sure that it's chocolate since it's so different. I guess that the ingredients are pretty similar to milk chocolate (in order: sugar, cacao butter, whole and skim milk powder, soy lecithin, v…