Living The Chocolate Life (or Living La Vida Cocoa) means something different to each of us.
I began my chocolate journey in 1994 after I discovered Bonnat chocolate. I quickly realized that there was no one talking about chocolate the same way as wine, so I decided, in an entrepreneurial epiphany, to become a chocolate critic.
My mission and goals have evolved along with my knowledge about, and appreciation for, chocolate. I did not decide on chocolate because I was passionate about it, I became passionate about chocolate through my long study and close association with people who are passionate about it. For me, chocolate is a lens through which I learn about geopolitics, history, agronomy, science, technology, cuisine, cultural anthropology, and much more.
I spent seven years teaching myself about chocolate and figuring out what I needed to know to become a credible chocolate critic. I started publishing chocophile.com in May 2001, and here I am nearly seven years later.
It's even more fun now than I had ever imagined it would be. In large measure it's because of people like you and the other members of this new community who share my passion for chocolate; your interest and enthusiasm energizes me.
You can contact me at claygordon (at) thechocolatelife (dot) com.
Here I am with Roberto Granja of Transmar, one of the larger cacao companies in Ecuador. Roberto was at last year's Salon as well and they buy production from San Martin and Huanuco in Perú as well as other places.Continue
The 5th annual Salon del Cacao y Chocolate was held in Lima, Perú July 4-6. This was followed up by La Ruta del Cacao, a trip into la selva (the jungle) in and around Tarapoto in San Martin province July 7-9. I was one of a group of more than 20 invited international guests who attended both the Salon and La Ruta.
As with last year, the two events were organized and enjoyed the support of a broad range of organizations and government ministries including the Perúvian federal…Continue
It's Thursday morning here on London, barely 48 hours after I arrived at Heathrow for the start of my Euro2013 Road Trip.
This year's trip will see me traveling to Amsterdam, Milan, and Paris after I leave London. It's chocolate festival season here in Europe. It is true, however, that I am missing some events in the US - the festivals in Chicago for example, as well as Dallas. While I would enjoy being able to attend either or both those events, the lure of being back here in Europe…Continue