"I think I tried chocolate covered bees when I was in high school, about a hundred years ago. Friends actually held me down on the floor and forced it on me. They're dried and granulated, so you could not detect any bees per se or…"
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Keith Ayoob
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Keith Ayoob's Discussions
How much chocolate do you eat per day, on average?
Started this discussion. Last reply by Irina Mateescu Feb 17, 2012. 26 Replies 0 Likes
When I read that Chloe Doutre-Roussel in The Chocolate Connoisseur wrote that she ate something like a pound of chocolate a day, I didn't believe it and I still don't. I just wondered how much…Continue
Keith Ayoob's Page
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Keith Ayoob replied to Clay Gordon's discussion Weird Flavors and Inclusions in Chocolate"OK, please tell me they dry it out and compost it first. Please. Of course, if it's composted and dried out, and they only add a tiny bit, it may be relatively harmless (although I still wouldn't recommend eating…"
Keith Ayoob replied to Clay Gordon's discussion What the Chocolate Industry Needs is A $100 Bar of Chocolate"Have you seen Valhrona's El Pedregal Porcelana? It's also dark. They even say it's all "estate-grown". If they're saying it's Porcelana but it's actually a blend, isn't that…"
Keith Ayoob replied to Clay Gordon's discussion What the Chocolate Industry Needs is A $100 Bar of Chocolate"Interesting point. As I see it, to get to the $100 bar, the quality would have to be exceptional. It would for wine, and people are already used to paying big for wine. They're not used to paying that much for chocolate…"
Keith Ayoob replied to Clay Gordon's discussion What the Chocolate Industry Needs is A $100 Bar of Chocolate"OK, so it would appear that Clay's $100 bar is perhaps closer than we think. My opinioin on this is from that of the consumer, not as an industry insider and is thus: "Have you lost your minds? Expensive chocolate, I'm…"
Keith Ayoob replied to Clay Gordon's discussion Weird Flavors and Inclusions in Chocolate"OK, the breast milk thing takes the cake. There was a chef in Brooklyn, I think, that was written about maybe last year or so, who used the extra breast milk his wife produced to make cheese, ice cream, etc. and served it in his…"
Irina Mateescu replied to Keith Ayoob's discussion How much chocolate do you eat per day, on average?"Have a good trip Keith! While in Prague you can go and check Klara`s shop (http://www.cokoladovacukrarna.cz/) in case you ran out of "choco stock"
"
Keith Ayoob replied to Keith Ayoob's discussion How much chocolate do you eat per day, on average?"Thank you for this reply, Irina. It appears that chocolate occupies all the "extra space" in Chloe's diet. I'm with you -- still very much an apprentice. I'm off to Prague today -- any suggestions about…"
Irina Mateescu replied to Keith Ayoob's discussion How much chocolate do you eat per day, on average?"I have been Chloe's assistant for almost 6 months now, being able to "supervise" her eating habits. I read her book long before I started my internship with her and I really hoped the person in the book is the real her. I have been…"
Keith Ayoob commented on Keith Ayoob's blog post OK, enough already with price gouging"It was TCHO. I can respect their wanting to do a beta test. No problem with that at all and it makes sense -- but at that price? Seems a lot to charge for what is essentially R & D. Just my thought. "
Clay Gordon commented on Keith Ayoob's blog post OK, enough already with price gouging"Care to share who's doing the beta test? The process was very successful for Tcho when they started out, back in late 2007, early 2008."
Keith Ayoob posted a blog postOK, enough already with price gouging
I just received an offer, as I'm sure many others did, for "beta testing" of a new chocolate from a particular company. Cool. Get to sample 3 different types, provide feedback, yada, yada. Then I saw the price. For 3 "shipments", each containing two 25-gm samples (total of 150 gm, or about 5 oz.) it was about $50. That figures to be about $160 on a pound-for-pound basis. To me, that's really pushing it, especially given that the stuff is totally untested. For a "beta test" the price…See More
Thomas Forbes replied to Keith Ayoob's discussion How much chocolate do you eat per day, on average?"These are amazing lists. I have tried some, quite a few, and appreciate the information. "
Keith Ayoob replied to Keith Ayoob's discussion How much chocolate do you eat per day, on average?"I looked at your ratings. Ow. You've been at this a while. I visited Pierre Marcolini and bought several bars there but I don't remember them being as expensive. With the prices you list, it's cheaper to fly to…"
ChocoFiles replied to Keith Ayoob's discussion How much chocolate do you eat per day, on average?"Bars I've reviewed, sorted by price per 100 g:"
Profile Information
- Dark, Milk, White?
- Dark, White
- Most memorable chocolate experience:
- A self-guided walking tour of artisanal chocolatiers in Paris.
- My favorite chocolate is:
- Dark -- very dark if it's good.
Keith Ayoob's Blog
OK, enough already with price gouging
Posted on February 14, 2012 at 3:14pm 2 Comments 0 Likes
I just received an offer, as I'm sure many others did, for "beta testing" of a new chocolate from a particular company. Cool. Get to sample 3 different types, provide feedback, yada, yada. Then I saw the price. For 3 "shipments", each containing two 25-gm samples (total of 150 gm, or about 5 oz.) it was about $50. That figures to be about $160 on a pound-for-pound basis. To me, that's really pushing it, especially given that the stuff is totally untested. For a "beta test" the price…
Continue Artisanal chocolatiers in Paris: Clay Gordon's recommendations
Posted on January 8, 2012 at 7:06am 0 Comments 1 Like
First off, I have to say I've been remiss in writing this post, as we did a self-guided tour of Clay's recommended spots back in late October, but I have to give him credit for what was an absolutely awesome 3 days. Clays' recommendations greatly expanded the list we had and he helped make it one of the nicest trips we'd ever been on. We got to nearly all his recommended spots, and here are my own throughts about the places we visited:
- Pralus: Loved it. Love their little…
2011 NY Chocolate Show
Posted on November 14, 2011 at 12:20pm 0 Comments 0 Likes
I'd never been to one of these gigs, so it was interesting. The first aroma I encountered was that of tons of spices. I thought they'd be related to some variety of chocolate bing made or sampled, but they were just spices being sold by a spice vendor. A little odd, especially at the entrance.
I actually thought there would be more vendors, but perhaps I had more grandiose expectations. Favorite was the Praus booth. They were sampling every bar they had and they'd really speak at…
ContinueComment Wall (1 comment)
- At 8:06am on August 7, 2011,
Jessie Dardar said… Thanks Keith,
For the moment, I only do caterering and supply a few restaurants in New Jerey with desserts. My goal is to be in a least one store in New York by the end of the year.
cheers,
Jessie
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