"You're absolutely right Dallas Chocolate. We are very cordial. I wish only good things for their shop. They have a very different approach. I just wanted to know if there was such a thing as a "True Chocolatier". It just sounded ever…"
"You should call them up and ask them what they mean. No point in guessing though I agree that it's offensive and demonstrably false.
I'm sure your town can support more than one great chocolate shop. No reason you can't at least…"
"They aren't bean to bar anywhere on their website. My thinking is they would trumpet that to be "other". Anyway, this discussion has been really validating and I appreciate all the comments. Visit www.chocologo.com and see what WE do.…"
"I believe my point was that if they have done a local research and found out that no one else was a "bean-to-bar" establishment and they were, then they thought they could call themselves "true chocolatier" - there is a whole…"
"Thanks, SU. Maybe I am taking this too personally? I don't know. Maybe they are positioning themselves as different from Fowler's, Niagara Chocolates and the like. Choco-Logo is certainly not in that category. We have a Madagascar 62% that…"
"It sounds like they are trying to differentiate themselves from "traditional" upstate NY chocolate -- we call it "fountain" chocolate in our family -- which seems to be comprised mostly of sugar. It's super sweet goodness…"
Thanks for weighing in. I would like to know why they call themselves true chocolatiers, myself. I'm not trying to start a turf war, by any means. I just think it's a strange turn of phrase. Apparently it has no real definition in…"
"How do they back up their "true chocolatier" approach? What do they do that makes them a true one? Are they a bean-to-bar company?
Despite how offensive the language is (and I agree it is), I would like to know why they call themselves…"
"I thought it was disrespectful, too! Thanks for weighing in. To be honest, I am affiliated with the chocolate shop I am defending, Choco-Logo Confectionery Design. I was just taken aback by the language in all this other shop's marketing…"
There is a new chocolate shop in Buffalo that advertises that they are the only "true chocolatier" in town. A few blocks away, there is a fabulous chocolatier (I would consider him a master chocolatier) who has been in business for over 20 years. This bothers me. Is there any such thing as a "true chocolatier"?