"You're absolutely right Dallas Chocolate. We are very cordial. I wish only good things for their shop. They have a very different approach. I just wanted to know if there was such a thing as a "True Chocolatier". It just sounded ever…"
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Liz Donner
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Is there such a thing as a "true chocolatier"?
Started this discussion. Last reply by Liz Donner Sep 22, 2009. 12 Replies 0 Likes
There is a new chocolate shop in Buffalo that advertises that they are the only "true chocolatier" in town. A few blocks away, there is a fabulous chocolatier (I would consider him a master…Continue
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Dallas Chocolate / Sander Wolf replied to Liz Donner's discussion Is there such a thing as a "true chocolatier"?"You should call them up and ask them what they mean. No point in guessing though I agree that it's offensive and demonstrably false.
I'm sure your town can support more than one great chocolate shop. No reason you can't at least…"
Liz Donner replied to Liz Donner's discussion Is there such a thing as a "true chocolatier"?"They aren't bean to bar anywhere on their website. My thinking is they would trumpet that to be "other". Anyway, this discussion has been really validating and I appreciate all the comments. Visit www.chocologo.com and see what WE do.…"
Andre Costa replied to Liz Donner's discussion Is there such a thing as a "true chocolatier"?"I believe my point was that if they have done a local research and found out that no one else was a "bean-to-bar" establishment and they were, then they thought they could call themselves "true chocolatier" - there is a whole…"
Liz Donner replied to Liz Donner's discussion Is there such a thing as a "true chocolatier"?"Thanks, SU. Maybe I am taking this too personally? I don't know. Maybe they are positioning themselves as different from Fowler's, Niagara Chocolates and the like. Choco-Logo is certainly not in that category. We have a Madagascar 62% that…"
SU replied to Liz Donner's discussion Is there such a thing as a "true chocolatier"?"It sounds like they are trying to differentiate themselves from "traditional" upstate NY chocolate -- we call it "fountain" chocolate in our family -- which seems to be comprised mostly of sugar. It's super sweet goodness…"
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Liz Donner replied to Liz Donner's discussion Is there such a thing as a "true chocolatier"?"Well said!"
Liz Donner replied to Liz Donner's discussion Is there such a thing as a "true chocolatier"?"Andre,
Thanks for weighing in. I would like to know why they call themselves true chocolatiers, myself. I'm not trying to start a turf war, by any means. I just think it's a strange turn of phrase. Apparently it has no real definition in…"
Diana replied to Liz Donner's discussion Is there such a thing as a "true chocolatier"?"I always find slurs on the competition (however veiled) off-putting and unprofessional. I'm sure I'm not alone, and the public will soon show their thinking."
Andre Costa replied to Liz Donner's discussion Is there such a thing as a "true chocolatier"?"How do they back up their "true chocolatier" approach? What do they do that makes them a true one? Are they a bean-to-bar company?
Despite how offensive the language is (and I agree it is), I would like to know why they call themselves…"
Liz Donner replied to Liz Donner's discussion Is there such a thing as a "true chocolatier"?"I thought it was disrespectful, too! Thanks for weighing in. To be honest, I am affiliated with the chocolate shop I am defending, Choco-Logo Confectionery Design. I was just taken aback by the language in all this other shop's marketing…"
Duffy Sheardown replied to Liz Donner's discussion Is there such a thing as a "true chocolatier"?"Who gets to decide? It can only be the public. Sounds pretty offensive though and disrespectful. Vote with your wallet."
Liz Donner posted a discussionIs there such a thing as a "true chocolatier"?
There is a new chocolate shop in Buffalo that advertises that they are the only "true chocolatier" in town. A few blocks away, there is a fabulous chocolatier (I would consider him a master chocolatier) who has been in business for over 20 years. This bothers me. Is there any such thing as a "true chocolatier"?
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