i think i'm with Clay- you should go with something related to your name...
my name is Moran and because i wanted something European for that my company name is
Morane Chocolat and the logo is "Morane- Le Chocolat…"
There is no special story or unique experience _ i have so much....
Chocolate is a big part of my life since I can remember my self.
I eat chocolate, lernning avout chocolate and do chocolate tasting at every opportunity I have.
Oh, actually maybe yes, when I was 3 or 4 years old my parents flew to England and that time in Israel we did not have the candy After Eight - never forget the excitement and love that I had to this sweet the second i tasted it.
Since then every time my parents brought that candy from abroad - a few days later what was left of them it's just empty small brown bags :-)