The Chocolate Life

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All Blog Posts Tagged 'retail' (5)

Last days before opening

The sign painter was still working on the windows at 8 last night. I guess he didn't go to the fireworks either. Tom and I were making lists.





The soft opening date is now Wednesday. The city signed off Thursday afternoon, thank goodness. We started moving the packaging and shipping materials in Friday, the day the storage shelves were installed. More stock will be moved and organized today and tomorrow.



We were lucky with… Continue

Added by Eve on July 5, 2009 at 10:00am — 4 Comments

A set of pictures of Sweet Earth before opening

We're still hoping for a soft opening on July 6 - that's very soon! And the invitations for the Grand Opening, July 11, are going out Friday. No turning back now.

Here's what's been going on lately.

Added by Eve on June 23, 2009 at 9:07pm — No Comments

Press release

This press release took me all day to write, but in the late afternoon it went out to over 60 local media outlets. I got two responses right off: an automated response from a reporter who's in Morocco for a month (sounds nice!) and a call from another who wondered if we might hire her nephew. I think we'll get some buzz out of it though.



Press release:





June 16, 2009

FOR IMMEDIATE RELEASE



Contacts: Tom… Continue

Added by Eve on June 16, 2009 at 11:00pm — 3 Comments

Last weeks at home

Lately I've been spending a good portion of my time accumulating an eclectic assortment of chocolate things for the shop. Most of the stock is here now, and I've stopped looking for more for the time being.



Yesterday I ordered some postcards of old chocolate ads, framed three gorgeous chocolate trading cards



and an ad from a 1943 Life Magazine… Continue

Added by Eve on June 15, 2009 at 12:05am — No Comments

Before

Here's the shop as it looks today. Its last incarnation was as part of a furniture store that took up much of the block. I've done drawings for what the front will look like - a new glass door and a radically different paint job - but it won't be done for another few weeks.





To get our plans okayed by the health department we're adding an ADA-compliant bathroom, a three bay sink and a mop sink, replacing the old carpet with linoleum… Continue

Added by Eve on May 28, 2009 at 5:02pm — 6 Comments

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