All Blog Posts Tagged 'shop' (10)

Published by Max Felchlin AG, Schwyz, on the occasion of the 100th anniversary. (2008)

The Composition

Every Detail Counts

The couverture is now ready. The confectioner uses it as raw material for individual chocolates, for solid chocolate and for other in-house specialities. The couverture contains more cocoa butter than chocolate and this enhances its flow flow properties to…

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Published by Max Felchlin AG, Schwyz, on the occasion of the 100th anniversary. (2008)

The Transformation   From Bean to Chocolate

The fermented and dried cocoa beans are packed in sacks made of coarse jute and shipped across the ocean. They are then transported along the Rhine and unloaded at the port in Basel and put into storage. The chocolate…

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Now you can shop for chocolate on-line anywhere in the world and support TheChocolateLife at the same time.

You can shop at major merchants like Amazon.com (and amazon.co.uk - or anywhere, including eBay) for chocolate products:…

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The sign painter was still working on the windows at 8 last night. I guess he didn't go to the fireworks either. Tom and I were making lists.

The soft opening date is now Wednesday. The city signed off Thursday afternoon, thank goodness. We started moving the packaging and shipping materials in Friday, the day the storage shelves were installed. More stock will be moved and organized today and tomorrow.



We were lucky with… Continue

We're still hoping for a soft opening on July 6 - that's very soon! And the invitations for the Grand Opening, July 11, are going out Friday. No turning back now.

Here's what's been going on lately.

This press release took me all day to write, but in the late afternoon it went out to over 60 local media outlets. I got two responses right off: an automated response from a reporter who's in Morocco for a month (sounds nice!) and a call from another who wondered if we might hire her nephew. I think we'll get some buzz out of it though.



Press release:

June 16, 2009

FOR IMMEDIATE RELEASE



Contacts: Tom… Continue

Lately I've been spending a good portion of my time accumulating an eclectic assortment of chocolate things for the shop. Most of the stock is here now, and I've stopped looking for more for the time being.

Yesterday I ordered some postcards of old chocolate ads, framed three gorgeous chocolate trading cards

and an ad from a 1943 Life Magazine… Continue

Frank brought the new door over today so we could see it in place and choose between several inserts. He does amazing work!

We chose this pattern but in a light azure blue. This is California, after all.

While he packed up, I took a picture of the interior paint. One wall is a rich (what else?) chocolate brown.…

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This is a picture of Karin Sander's "Siegfried" from the German book, Kunst in Scholade (Chocolate Art). Today's mail brought a fine new copy for the store in addition to a few more treasures:

The hot chocolate cup is my favorite. It's Austrian, made by Higgins and Seiter, translucent china with delicate roses and gold trim, and a wonderfully eccentric spiraling handle.



I also like the… Continue

Here's the shop as it looks today. Its last incarnation was as part of a furniture store that took up much of the block. I've done drawings for what the front will look like - a new glass door and a radically different paint job - but it won't be done for another few weeks.

To get our plans okayed by the health department we're adding an ADA-compliant bathroom, a three bay sink and a mop sink, replacing the old carpet with linoleum… Continue