Eve's Blog – June 2009 Archive (6)

We're still hoping for a soft opening on July 6 - that's very soon! And the invitations for the Grand Opening, July 11, are going out Friday. No turning back now.

Here's what's been going on lately.

Here's Frank Zika installing the door today:

And here's some of the furniture stacked up in the shop - and out of our house at last!

And I am here endlessly typing up little signs.



The press release seems to be working - and so does Twitter.



So far so… Continue

slochocolate

I'm finding lots of interesting twitter to follow, but what's the trick to getting followers?

This press release took me all day to write, but in the late afternoon it went out to over 60 local media outlets. I got two responses right off: an automated response from a reporter who's in Morocco for a month (sounds nice!) and a call from another who wondered if we might hire her nephew. I think we'll get some buzz out of it though.



Press release:

June 16, 2009

FOR IMMEDIATE RELEASE



Contacts: Tom… Continue

Lately I've been spending a good portion of my time accumulating an eclectic assortment of chocolate things for the shop. Most of the stock is here now, and I've stopped looking for more for the time being.

Yesterday I ordered some postcards of old chocolate ads, framed three gorgeous chocolate trading cards

and an ad from a 1943 Life Magazine… Continue

Frank brought the new door over today so we could see it in place and choose between several inserts. He does amazing work!

We chose this pattern but in a light azure blue. This is California, after all.

While he packed up, I took a picture of the interior paint. One wall is a rich (what else?) chocolate brown.…

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