The Chocolate Life

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Jim Sanders's Blog – March 2008 Archive (3)

The adventures of starting Brownie Shotz continues

One thing I’ve learned about a start up business is that there is a disconnect between production and sales. You either have too much product and can’t sell it or you have too many sales and can’t fill them. It can be very nerve racking but I think it’s fairly par for the course. Especially when you’re manufacturing a brand new product like I am with Brownie Shotz. If you’re buying your product, the same thing holds true. How much do you buy so that… Continue

Added by Jim Sanders on March 26, 2008 at 11:21pm — 1 Comment

Brownie Shotz, adventures in starting a chocolate business, con't.

Terrific! Someone out there has encouraged me to continue my story (thanks Carol) so that’s enough for me.



Well, after the first blush of starting a new business wore off a bit, it came time to figure out how to really make Brownie Shotz a going concern. For the first few months, I kept baking brownies in my kitchen, refining my product as I went along. I made a few sales but it was very evident from the start I’d need help, especially in the… Continue

Added by Jim Sanders on March 23, 2008 at 10:07pm — 3 Comments

Brownie Shotz, adventures in starting a chocolate business

Yesterday was the first anniversary of Brownie Shotz and I wanted to mark the occasion somehow. I thought I would relate my adventures thus far. (I wanted to do this yesterday but I got too busy). So anyhow, one year ago (the first day of spring) I had dinner with a friend and one of her clients. The client (whom I hadn't met before) had started a potato chip business several months earlier. As he related the story of how he started, I became more and… Continue

Added by Jim Sanders on March 21, 2008 at 1:01pm — 2 Comments

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