Hello!!!!
I am a chocolate lover, and i have recently started to consider opening an chocolate shop wih a friend.
I am an artist and at the same time I have been running a family shopping mall.
I want ti change career and have been thinking about the chocolate business.
My friend is a documentalist.
We have been investigating but appart from the love of chocolate i do not know anything about the business.
Any advice>??one of my main concerns is to know if knowing how to make chocolates is a must in order to open the store. Do I need to depend on a chef??any advice welcome.
Many thanks,
Maria Teresa from Venezuela
Comment
Comment by maria teresa gonzalez on September 26, 2011 at 12:10pm Richard,
many thanks for your comment. I couldn´t agree more. At the moment we are in the researching part. and until we do not feel secure that we know all we can (from the heart and mind) about the chocolate. We won´t be taking the next step of making this dream a reality. I have been a business woman and an artist for more than 15 years and will not be joking when talking about a new project. That is why I am looking for advice. This is a long journey that has just started, and any piece of advice will be strongly appreciated!
Many thanks, Maria
Comment by Richard Foley on September 26, 2011 at 1:38am
Comment by Susie Wyshak on September 20, 2011 at 5:58pm Hi Maria, What about seeing if you can be an apprentice to a confectioner to learn the ropes? Many cities have Small Business Development Centers where you can work on a business plan and get help if you are new to business.
Susie
Comment by maria teresa gonzalez on September 19, 2011 at 9:03pm yes excatly. i will be making the product with their chocolate....at this point I am on the research and "dreaming" step.... and yes, of course I am looking for a chef who will do the confections, but I am planing on taking courses as well. And accepting advise from the experts...
Comment by Conrad Miller on September 19, 2011 at 2:49pm Ok, now I'm confused. If you have chocolate from El Rey and Birongo, are you selling products that they make? Or are you inquiring about making your own products from these chocolatiers?
If you don't know how to make your own products, you won't be able to open a store. Yes, you should be concerned. You will need to rely on someone who can make those things that you want to sell.
Comment by maria teresa gonzalez on September 19, 2011 at 11:48am
Comment by Conrad Miller on September 19, 2011 at 1:48am Hey There Maria,
If you are good at business, then you can sell anything, especially chocolate. Chocolate sells itself! But if you are just starting to learn about chocolate, it would better to partner with someone who is the best you can find, and who will want to help you learn about chocolate.
If you can find beans, mill them on a metate, and create a paste, then you are then a chocolate maker! Form there you can possibly add dried or candied ingredients like peppers or lemons, or not! Making chocolate isn't as hard as making fantastic chocolate! So as you practice making chocolate, you will get better. Always buy the best beans (no harsh chemicals), and make sure they're from a reputable source (no child or forced labor).
But first, just learn as much as you can about chocolate, and find every book online about it! Clay Gordon, the guy who runs this site has a great book, "Discover Chocolate" on his profile page http://www.thechocolatelife.com/profile/ClayGordon available for sale.
There's also a thriving eco-tourism trade with cacao farming happening in Mexico and Belize. Venezuela would be an attractive destination for many Americans. And of course, you have great cacao growing there.
Have a great time!
-Conrad
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