The Chocolate Life

Discover Chocolate and Live La Vida Cocoa!

Mac Robertson PortraitTour Brochure for distributionMelbourne Chocolate History Tours™ --
Fitzroy and Collingwood

Tour Brochure for distribution
Twitter Logo Re-Tweet This
Chocolate Factory in Fitzroy
Chocolate Factory at the corner of Smith and Johnston Streets, Fitzroy on the left,
Collingwood on the right, circa 1905

Join us on a memorable walk through the Chocolate History of Victoria!

Gambol through the “Great White Chocolate City” (once employing 3,000 people). Learn about the "Chocolate King of Victoria", MacPherson Robertson, inventor of Freddo Frog, Cherry Ripe and Old Gold.

Cherry Ripe Advertisement
Cherry Ripe Advertisement
The Chocolate King biography
"The Chocolate King"Biography

Walk through the secret chocolate laneways. See where Mac began his business. Learn about his biggest successes and his modest beginnings, all within a few blocks. Peek into Mac's private life. Also walk by other famous chocolatiers in the neighbourhood. Tour finishes with a spectacular Chocolate Tasting High Tea at Mámor Chocolates.

See Photo Gallery for more pictures of sites that will be visited.

Professor Howard FrederickYour Guide: Professor Howard Frederick. Aside from being a professional chocolatier, Howard is also a professor at Deakin University where he is involved in business entrepreneurship and researches the lives of Victorian-era entrepreneurs.


  • Dates: First Sunday of each month--October 7, November 4, December 2, and resuming on February 3. Or by special arrangement. BOOKINGS HERE.
  • Time: 1:50pm (for a 2:00pm start). Duration is approximately 2 hours plus 30 minute Chocolate Tasting & High Tea. Length is about 2.3 km.
  • Meeting place: Will be emailed upon registration. Is in the centre of Fitzroy.
  • Price: Individuals are $55 all-inclusive, adults or children. No children under 12 years old. Groups of 6+ receive a $10 discount--must register online as a group with all names.
  • Chocolate Factory in Fitzroy
    Finish the Walk with an elegant Chocolate High Tea

    Includes: Chocolate Tasting High Tea service (value $25) at the end of the tour in one of Melbourne’s most exotic chocolatiers, Mámor. The tour includes a free download of the iPhone app that accompanies the tour (pending). You will also receive a coupon for local chocolatier(s) and a map of the tour.

To book the tour, go to the online registration. Twitter Logo Re-Tweet This

FAQ: Please arrive on Sunday to the starting point (to be emailed to you) by 1:50pm for a 2pm start to the walk. Please dress for comfort and wear comfortable shoes taking into account the predicted weather forecast and the length of the walk (about 2.5km). Walkers with any health issues should be guided by the opinion of their doctor regarding activities of this nature. We suggest that you bring a bottle of water and umbrella with you.

If you encounter any issues on the day of the walking tour, Howard can be contacted on 0488 282 116.

Payment, cancellation and change policy
You may change (add or subtract) members or cancel up to 24 hours before your event. Use the online registration site for payment and reservations. There is no refund for cancellationsless than 24 hours before the event. If you do not show up, we will not reschedule. There is a 15% fee to cancel your reservation at any time.

© 2012 Mámor Chocolates & High Tea Szalón Pty Ltd
153 Johnston Street
Collingwood (Melbourne), Victoria 3066 Australia

Phone: (03) 9419 3869 Mobile: 0488 622 446

Privacy Policy

Latest Mámor Newsletter | Join Newsletter List

Views: 223

Tags: australia, cherry, chocolate, freddo, frog, gold, history, macrobertson, melbourne, old, More…ripe, victoria


You need to be a member of The Chocolate Life to add comments!

Join The Chocolate Life

Comment by Howard & Hanna Frederick on September 16, 2012 at 4:12am

Thanks Phillipa.  Today I just met a gentleman in his eighties who used to work for Mac.  He told me a lot of interesting new stuff. 

Comment by Philippa on September 16, 2012 at 12:16am

This sounds fascinating- I am hoping I will be able to make it to the October one....(just have to sort out a babysitter first....)

Member Marketplace

Promote TheChocolateLife

Bookmark and Share

Follow Clay on:
Twitter :: @DiscoverChoc
F'Book :: TheChocolateLife
F'Book Group :: LaVidaCocoa :: @DiscoverChoc

© 2014   Created by Clay Gordon.

Badges  |  Report an Issue  |  Terms of Service