The Chocolate Life

Discover Chocolate and Live La Vida Cocoa!

The apprentice season is about to start in the UK, quite similar to the US but with Alan Sugar instead of Donald Trump. This year, one of the tasks which will be aired in a couple of weeks (and no we won't tell you who won), involved chocolate and we were asked to help one of the teams.

Great, we thought, as this was one of our favourite tv program.

Unfortunatelty it was made clear to us that any mention of cocoa content or origin was far too esoteric for the average TV main stream viewers. They would go only as far as milk/dark/white/cheap/premium. Needless to say it was somewhat frustrating and made me wonder: were the producers just a bit limited? or is the average prime time TV viewer so dull?
Still it was a lot of fun to do but it could have been a little more... aspirational and inspirational.

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Comment by John DePaula on March 18, 2009 at 11:57am
Unfortunatelty it was made clear to us that any mention of cocoa content or origin was far too esoteric for the average TV main stream viewers. They would go only as far as milk/dark/white/cheap/premium. Needless to say it was somewhat frustrating and made me wonder: were the producers just a bit limited? or is the average prime time TV viewer so dull?
In that case, I'd say they missed the mark. The average consumer is eager to learn about the qualities of different origins - at least, they are here in the U.S.

Perhaps not a full-on lecture but at least a mention or two should have been allowed.

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