As consumers, we are so demanding, sometimes fixated, in knowing where our water, milk, fish, meat, cheese, fruits, spirits, etc, originate. As an example, we are willing to pay $15, 20, 25 or more for a pound of prime beef, excellent fish or cheese as long as we are told of the origin. But when it comes to “fine” chocolate, people will open up their wallets to the tune of $25, $30, $40, $50, or $60 per pound at well-known chocolate retailers; but do we ever stop a minute to question where that chocolate comes from?
Next time you are at the mall, walk into any of those “fancy” chocolate shops and ask how their chocolate is made? What is the origin(s) of the cacao used? What type of ingredients are added? You will be surprised with the answers (if any) you get while paying $45.95 per found for very nice packaging and “mediocre” chocolate!