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Warning: milk chocolate contains... milk

I saw this article on Cadbury and it made me cringe.
Are customers really so silly that they need this? or is this another manifestation of the nanny state?
Of course allergies are very serious but still... What next? Warning on chocolate contains...cocoa?

Milk in chocolates warning
Britain's most famous milk chocolate maker has decided to warn milk chocolate lovers that Britain's most famous milk chocolate contains - milk.
The latest Cadbury Dairy Milk wrappers feature a logo showing a glass and a half of milk being poured into a chocolate chunk, put milk first in a list of ingredients and explains that there is "The equivalent of three quarters of a pint of milk of fresh liquid milk in every half pound of milk chocolate".
But Cadbury says it is also necessary to print warnings in capital letters in yellow boxes saying "CONTAINS: MILK" in case people who are allergic to milk do not realise that there is milk in Cadbury Dairy Milk bars.

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Comment by John DePaula on February 10, 2009 at 1:32pm
Wow, and I thought we had hit bottom with the McDonald's hot coffee thing...
Comment by Robert Shea on February 5, 2009 at 8:48pm
It's just a matter of black letter law. Otherwise you might end up with something like "Only products that don't obviously contain an allergen must notify." The number of things I've missed that others considered obvious...staggering. ;)
Comment by Clay Gordon on February 5, 2009 at 3:27pm
Anne:

You may also remember that Cadbury is the company that promoted white chocolate as a health food because every bar contained the equivalent of a serving of milk.

As I have said, "You can make things foolproof, you just can't make them damnfoolproof."

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